• What is above the line? In business, if your mentality is above the line, then you’re thinking in terms of Ownership, Accountability, in this way: Ownership It’s your life and your business and you are the one who is in charge of its direction, and the routes you take to achieve your business and personal […]

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  • Broadening your horizons – the benefits of being a good generalist One of the biggest challenges of becoming a successful business owner is becoming a good generalist, but for the vast majority of people, this requires a real change in thinking. In this post, we look at the differences between specialists and generalists, and how […]

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  • Every business lives and dies on its customers, and building a loyal customer base is absolutely integral to developing and running a successful business. In this post we look at the “ladder of loyalty” – the different step-by-step categories of customers, from potential customer, to raving fans of your business. At the same time, we’ll […]

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  • Delivering a service you can bank on – the importance of a guarantee Over the past few months, we’ve looked at how you can find and develop a niche to benefit your business. We’ve learnt that by differentiating yourself from the competition and providing customers with a unique, high quality proposition, you won’t have to […]

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  • WHY IS IT that so many overweight people buy lots of books about weight loss, know exactly what they need to do, yet amazingly they don’t lose weight? I’ll give you the answer to that question in a minute, but first let’s get on with the business lesson!  You may be surprised at some similarities between […]

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  • APPROVED Business Stability – The Importance of Diversifying Your Marketing In last month’s post about marketing mentality, we learnt about the benefits of changing our thinking from seeing marketing as an expense, to seeing it the process of investing in buying new customers. In this post, we look at how diversifying our marketing efforts can […]

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  • When you first start a business, it’s likely that you’ll have to be the one that does most of the work. Most start-up business owners have to be a “jack-of-all-trades”, handling everything from the delivery of services, to the accounting, creative and marketing side of things. Generally, this is because you don’t have the resources […]

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  • Optimising your work space – maximising productivity through effective office design  Building and maintaining a strong team is integral to developing and growing a successful business – and part of this process is making sure that you get the most out of your employees. In this post, we take a look at how optimising the […]

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