• What makes a great leader? To be successful in business, being a good manager isn’t enough – you need to be a strong leader with the energy, passion and drive to make the big decisions and drive things forward. In this post, we take a look at the underlying principles behind good leadership, and what […]

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  • Master your marketing – the benefits of testing and measuring Effective marketing is one of the cornerstones of running and building a successful business, and it’s something that many business owners struggle with. Without measuring and testing your marketing efforts, it’s likely that you will end up wasting lots of money, without ever seeing the […]

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  • Business ownership 101 – Delivery Mastery Part 1 One of the key cornerstones of being a successful business owner is making sure you’ve mastered the delivery of your products or services to make sure your customers benefit from consistent, high quality across the board. This concept is fundamental to the success of any business – […]

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  • What is above the line? In business, if your mentality is above the line, then you’re thinking in terms of Ownership, Accountability, in this way: Ownership It’s your life and your business and you are the one who is in charge of its direction, and the routes you take to achieve your business and personal […]

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  • Broadening your horizons – the benefits of being a good generalist One of the biggest challenges of becoming a successful business owner is becoming a good generalist, but for the vast majority of people, this requires a real change in thinking. In this post, we look at the differences between specialists and generalists, and how […]

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  • Every business lives and dies on its customers, and building a loyal customer base is absolutely integral to developing and running a successful business. In this post we look at the “ladder of loyalty” – the different step-by-step categories of customers, from potential customer, to raving fans of your business. At the same time, we’ll […]

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  • Delivering a service you can bank on – the importance of a guarantee Over the past few months, we’ve looked at how you can find and develop a niche to benefit your business. We’ve learnt that by differentiating yourself from the competition and providing customers with a unique, high quality proposition, you won’t have to […]

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  • WHY IS IT that so many overweight people buy lots of books about weight loss, know exactly what they need to do, yet amazingly they don’t lose weight? I’ll give you the answer to that question in a minute, but first let’s get on with the business lesson!  You may be surprised at some similarities between […]

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